A few days ago, LuoLanBeiGe released the latest research report "global petrochemical industry: who is the biggest beneficiaries long". The report shows that oil and gas prices, Asia and other emerging economies demand, increasing global competition is more intense, petrochemical enterprise faced a new challenge. Long-term reliable sources of the raw materials, technology and market and is increasingly important, this also is enterprise to deal with time changing market needs the necessary conditions. The enterprise must review strategic direction, and correspondingly adjust its business model. The enterprise can through the expansion, acquisitions and cooperation these three ways consolidate its market position, and then achieve success.
"A lot of emerging countries economic growth, a significant number of middle class rise, the global petrochemical product demand focus so towards the east." LuoLanBeiGe partner and general carr g mann said.
The new market and new technology for petrochemical enterprise is very important. By 2015, China the demand for petrochemical products expected annual growth rate is about 6%, 11% in the Middle East. At the same time, the European and American market annual growth rate is only 1%. Although Europe and the United States petrochemical enterprise in the 1980 s market share reaches as high as 62%, but in 2010, has fallen to 30%.
Since the 1990 s, the gulf states some Asian countries price and transportation advantages, so the national petrochemical enterprise began to quickly capture the market share. "In recent years, new oil and gas refining technology rich sources of the raw materials, such as shale gas, bring very considerable economic benefits. LuoLanBeiGe partner Alexander keller explained, "the United States and Canada and other countries shale gas storage is rich, they benefit quite a lot, and more and more get the favour of petrochemical enterprises, many companies in these regions to establish refinery." On the other hand, the European strict environmental protection law bans the enterprise from such non-traditional gas raw material production of petrochemical products.
European petrochemical enterprise profit are faced with great pressure. Europe is one of the largest global petrochemical products market, but the old production equipment make European face the challenges of the future production continue to shrink. "By 2015, 43 home European oil refinery in home and no longer profitable," carrick mann said. "this means that the capacity to reduce 26%. At the same time, Asia and the gulf states enterprise is continuously introduce new advanced equipment, will have one million tons of production capacity, is the European enterprise capacity one times."
In addition, another layer reason is lack of cheap raw materials, high energy costs and more strict law. "Enterprise must use its technological advantages, into the growth market and outside Europe get more cheap raw materials, so as to make up for its competitive disadvantage." Keller Suggestions.
Gulf regional competitive advantage is disappearing. Although the gulf oil and gas reserve is very rich, but in the future for the cost of these materials will be more and more high. Rising energy costs and shrinking reserves, means that the current price advantage is disappearing. "But the gulf countries still think petrochemical as its key industries, the industry is very diversified products, they will continue to invest for the industry, as a kind of business model. Carrick mann said.
The gulf states enterprise future can pay attention to India, because it is the most important one of the growth of the country. In 2025, India's emerging middle class will reach to 400 million, the demand for petrochemical products will then sustained growth. Enterprise need through the cooperation or purchase way, comprehensive professional knowledge accumulation, and promote the technology, research and efficiency improvement, and continue to meet new market demand.
China has the main growth opportunity. China, as one of the fastest growth in Asia, its domestic raw materials and products in the domestic market and can not meet the demand for petrochemical products. By 2015, the industrial output increasing economic conditions, gradually perfect, the standard of living rises ceaselessly, PO material per capita consumption will also be at the rate of 6% has been increased year by year.
But the report also pointed out that China enterprise still lack of technology and management technology. Government efforts to promote the construction of the local research group, especially to Europe and the United States and enterprise cooperation. This will help Chinese enterprises and external enterprise cooperation, and enhance their own ability.
The United States look to Latin America, seek growth. The United States is still ahead of Europe, is the world's largest petrochemical products market, its annual per capita consumption of petrochemical products for and kg, Europe to 45 kg. The question now is the growth rate has been falling for several years.
Latin America is now one of the engines of economic growth. "Especially in Brazil, oil and gas storage is rich, strong economic growth, stable political environment. Carrick mann points out. Expected to 2015, Brazil's per capita PO material consumption will be at the rate of 8% has been increased year by year, and therefore become a potential very big growth market. By 2014, the Brazilian domestic and foreign enterprises to petrochemical industry is expected to invest 26 billion dollars. "The United States the problem faced by the enterprise is in China or in Latin America extended its business." Keller commented, "in making any important strategic decision before, they must analyze the possibility of various solutions, avoid the risk of error estimation.

Pizzo is a twenty years of history and experience in chemical raw materials supply company, mainly engaged in the DOW alcohol ether kind of solvent and surfactant and a variety of special chemical raw materials sales.